Tuesday, 26 March 2013

GOOGLE LAUNCHES NEXUS 7 ONLINE FOR INDIAN CUSTOMERS

NEW DELHI--Google Inc. GOOG -0.10% began selling its Nexus 7 tablet in India Tuesday, marking its latest offering in a highly competitive but nascent market dominated by other well-known brands.The new tablet, with a retail price of 15,999 rupees ($294), is available for sale on the company's web-based Google Play store but will only start shipping to India from April 5.The launch of the Nexus 7, which is competing with Apple Inc.'sAAPL +0.06% iPad, comes at a time when demand for such devices in India is on the rise.India's tablet computer market is still nascent compared with other parts of the world but is growing, with telecommunication companies rolling out high-speed Internet networks using third-generation and fourth-generation communication technology.The seven-inch Nexus 7 runs on Google's latest Android Jelly Bean software and comes with a storage capacity of 16 gigabytes.The tablet is powered by NVIDIA Corp.'s NVDA +0.24% Tegra 3 T30L Quad-Core 1.3Ghz processor and can be connected to the Internet through both wireless and high-speed telecommunication networks.These networks allow consumers to browse the Internet faster, listen to music, watch videos and play games. Telecom companies have also slashed their data tariffs in recent months.An earlier version of the Nexus 7, made for Google by ASUSTeK Computer Inc.,2357.TW +1.88% has been selling in India since November for about 19,990 rupees a unit.

About 3.11 million Indians bought tablets in 2012, according to the technology research unit of Cyber Media (India) Ltd. 532640.BY +4.18%Samsung Electronics Co.'s 005930.SE +0.94% Galaxy Tab led the pack, with a market share of 25.1%, followed closely by Indian technology products manufacturer Micromax Informatics Ltd.'s Funtab, with a 14.3% share. Apple's iconic iPad tablet has a 9.1% share, according to a recent study by Cyber Media Research.
Micromax's Funtab and Samsung's Galaxy tablets also run on Google's Android software.

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