According to the findings of a study by BBC World News, television continues to the primary device for users on the news front, especially in `Breaking News' situations; notwithstanding the increasing usage of smartphones, tablets and PCs for hunting news.
The study, carried out by InSites Consulting, found that television continues to attract more people looking for news as compared to smartphones, tablets and PCs. While the usage of these other devices has increased considerably during the working day, the usage of TV soars dramatically in the evening.
The findings of the study - which was conducted across over 3,600 owners of digital devices in the US, Australia, Germany, France, Poland, Singapore, India, South Africa, and the UAE - revealed that, in `Breaking News' situations, 42 percent of the people turn to TV as their first device; with 66 percent of them then turning to the Internet to investigate the stories further.
Even though the study showed that TV has a clear lead over smartphones, tablets, and PCs on the news front, it has also pointed out that all the four mediums are more complementary in nature to one another instead of being rivals.
Noting that the study's findings debunk the speculation that "mainstream uptake of smartphones, laptops and tablets will have a negative impact on television viewing," BBC Global News CEO Jim Egan said: "This study has found that the four devices actually work well together, resulting in greater overall consumption rather than having a cannibalising effect.
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